About Me


Ali Morpeth

I’ve devoted my entire career to making health accessible for people.  I am a Certified Nutrition Coach with a Masters in Public Health (Health Promotion).  

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My road to nutrition coaching

For 15 years I worked in public health with global food manufacturers, UN institutions and Non Governmental Organisations (NGOs). I developed behaviour change programmes and lobbied for nutrition policy change at a global level.

My focus changed when I became a mum and began looking at nutrition differently.  As a new mother, I struggled with stress, Irritable Bowel Disease (ulcerative colitis) and hormonal issues. I started applying the science of nutrition to my own life and was blown away by how much better I felt through making small changes over time. It was the motivation I needed to refocus my work in nutrition onto people and families like mine.

Qualifications & Practice

From years of working on large-scale behaviour change interventions I am super aware of the importance of change psychology. My nutrition practice is based on the same behaviour change principles - I deliver sustainable lifestyle change rather than short-term ‘diet’ advice.  

My Nutrition Coach certification comes from Precision Nutrition, the world’s largest nutrition coaching organisation (advisors to companies like Apple and Nike, with a coaching methodology tested by over 100,000 clients and validated by three peer-reviewed scientific publications).

In my daily practice I use the skills that come from 15 years work in public health - analysis of scientific data for evidence based decision making - coupled with a person centred coaching methodology to deliver 1-1 and community based nutrition support.


With 3 young children,

I fully understand the challenges that come with prioritising your own nutrition and feeding your family healthy food.

Thank you for making me think more and try more with the kids’ food choices. They are now eating things I never thought they would and I wouldn’t have tried them if I hadn’t been inspired by you.
— Natalie - Ilkley